Lee Trice founded The Trice Group in 1987. After growing that firm to become the largest appraisal company in the MidAtlantic Region, Lee co-founded Valucentric with Real Valuation Services to replicate that success on a national scale. In 2021, Valucentric was acquired by Opteon to escalate growth around AMC, Appraisal Staff, and PropTech SaaS solutions. Within his role at Opteon, Lee oversees Mergers & Acquisitions, Customer Growth & Experience, and Appraiser Recruiting & Training. Lee earned an Economics degree from the University of Maryland and was awarded professional designations from the Appraisal Institute and RICS, which is a global and multi discipline valuation professional organization.